Whether you’re looking for a new laser hair removal spot or you’re looking to become a medical aesthetician, certain behaviors can make a lasting impression on clients – both good and bad. And just like in relationships, it’s important to look for red and green flags when they present themselves to know if they’re the one for you.
The consultation is the time for first impressions. Your medical aesthetician should make you feel comfortable, informed, and understood. Some ways that, as a medical aesthetician, you can ensure your client feels this way are to:
The first treatment can tell you almost immediately if your medical aesthetician is a green flag. If you have gotten through the consult and you feel that this is going to be a good fit, then you may feel a bit nervous to be treated for the first time, but mostly excited. Feelings of anxiety are normal – especially in cases where your treatment is going to be uncomfortable, but you should not feel extremely anxious or nervous going into a session. Your medical aesthetician should continue to be reassuring by taking test spots, trying out different settings (when needed), frequently checking in with you during the treatment, and treating conservatively if you’re feeling unsure. They may even tell you that you need to be treated another day if pre-care wasn’t adhered to when necessary.
Before treatment even begins, it’s a good idea as either the client or the medical aesthetician to take good “before” photos. Bright lighting, a good quality camera, and a non-distracting background can help you to get the most detail out of your client’s skin. As most medical-aesthetic treatments work with the body’s natural processes, the change can be slow but consistent. Clients might not be able to recognize the change without seeing the before and after side by side.
After your treatment, there are a couple of things to look out for. Check in with yourself. Do you feel satisfied with your treatment? Did you feel comfortable with your medical aesthetician? Do you feel that you know what to do when you get home to make the treatment more effective? Why or why not?
Post-care is one of the easiest ways, as a medical aesthetician, to ensure your client is taking proper care of their skin at home – making the treatment safer and more effective. Medical aesthetics is similar to going to the dentist: if you’re coming in for treatments but not taking proper care at home, that’s like going in for a cleaning but never brushing your teeth. Providing a document or card with detailed post-care instructions tells the client that you’re invested in their skincare journey and want them to see results.
Taking “after” photos and scheduling a follow-up to go over results, again shows that the aesthetician is genuinely wanting to see results for their client. A follow-up is a great time to discuss the results, client satisfaction, other treatment routes to take, products that may enhance results, and more. The aesthetician should be frequently touching base on each of these through the series of treatments to prevent dissatisfaction or misunderstanding.
What’s the moral of the story? A medical aesthetician should always make you feel informed, comfortable, and excited about starting your skincare journey. Like a good partner, they’re happy to answer questions, well-informed themselves, and excited to see you. Looking for red and green flags can help you to determine if this clinic or medspa will be a good fit for you and your needs.
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